Project Background
Boss Zhang, a self-employed man in Yunnan, brushed our video through Tiktok, and took a fancy to a Zoomlion diesel version vehicle mounted pump. But others are in Zhaotong, the equipment is in Changsha, over 1000 kilometers away. He is afraid of being deceived, afraid of 'looking new on the picture and receiving scrap metal'.
Customer pain points:
Remote distrust: Have not met before, afraid that the equipment may not be compatible after payment.
Logistics risk: afraid of damage during transportation, afraid of no one installing and debugging when the goods arrive. Urgent: The construction site will start pouring in 3 days.
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