Package sales/inventory clearance - providing a one-stop solution of "equipment+accessories" for rental stations

Case Overview

A large concrete rental station in Zhengzhou, Henan urgently needs to expand its transportation capacity due to receiving orders from three consecutive construction sites. The boss requested to purchase 2 car mounted pumps and 1 trailer pump at once, and the decision should be made on the same day because the construction contract needs to be signed the next day.

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Project Background

A large concrete rental station in Zhengzhou, Henan Province urgently needs to expand its transportation capacity due to receiving orders from three consecutive construction sites. The boss requested to purchase 2 car mounted pumps and 1 trailer pump at once, and the decision should be made on the same day because the construction contract needs to be signed the next day.

Customer pain points:

Time urgent: Must inspect the car and make a decision within 4 hours.

requires uniformity: We hope that the brands of the three devices can be as consistent as possible to facilitate maintenance and parts management.

is afraid of after-sales trouble: I don't want to find different car dealers to repair cars separately, I hope one can provide a backup.

Implementation Plan

Spot advantage: We directly take customers to large exhibition venues. We have 12 trailer pumps and 6 vehicle mounted pumps in stock.
Two car mounted pumps: It is recommended to use two Zoomlion car mounted pumps from the same batch (both chassis are heavy-duty trucks with many common parts).
One trailer pump: paired with one Sany trailer pump (as the main pumping device).
Additional service: As long as the order is placed today, we will give away an additional box of vulnerable parts (including 10 cutting rings, 20 sets of sealing rings, and 2 conveyor cylinders), which is equivalent to saving him three months of time going to the auto parts city.

Implementation results

The customer completes product selection, machine testing, and contract signing within 3 hours. The total transaction amount is 460000 yuan. Due to the bulk purchase, we offered a certain discount, but we still ensured profits through packaging and delivery of vulnerable parts and free logistics. The customer achieved a "ready to move in" purchasing experience and was very satisfied.